Baby Boomers are Embracing High Tech  

Today’s Baby Boomers are the first generation to grow up with television and contrary to popular opinion, recent studies show they are still the generation most likely to embrace new technology.

In other words, Boomers are more likely than the younger generations to have a high definition television (HDTV), iPod, digital video recorders (DVRs) and subscription to satellite service.

The reason they stay on or ahead of the curve is simple -- demographics show they tend to have higher household incomes, are college-educated and have more disposable income. Boomers also spend more time researching the latest trends and innovations.

Simply stated, Boomers have the want, the means and the know-how to create their own techno-savvy world. So, what are they looking for?

TV Land recently conducted a “Joy of Tech study” that identified three key factors Boomers look for when buying new technology, specifically for the home theater -- a luxury that has changed significantly over the past several decades. Their priorities include:

Content & Quality
Programming options with a large variety for the entire family (news, documentaries, weather, sports, movies, shows for the younger generation) and the excellent picture and sound quality of high definition televisions (HDTVs).

The price of HDTVs is on the decline and the Consumer Electronics Association estimates that 16 million HDTV sets will be shipped to U.S. stores this year making these high-end sets more affordable and more accessible. Boomers who have done their research and want the most out of their HDTV investment will also seek out HDTV channels like the National Geographic Channel HD, Discovery HD Theater and more to make the investment in HD worthwhile. Satellite TV provider DISH Network has these popular channels and many others and offers the largest lineup of national HD channels today with 32, as well as hundreds of all-digital standard definition channels.

Convenience
The convenience of being able to record shows to watch later and cut commercials.

Boomers also want control of their TV and the ultimate in convenience like the digital video recorder (DVR) that allows them to control when and how they watch their favorite TV shows. Satellite TV viewers like DISH Network subscribers use the DVR to speed through commercials and record their favorite shows to watch whenever they want. Want the 6 o’clock news at 7:34 p.m.? You got it. And because DISH Network has one of the highest-ranked high definition (HD) DVRs on the market and the most national HD channels, Boomers will get their favorite programs in stunning HD combined with the ultimate convenience of a DVR.

For more information, or to sign up for service, log on to www.dishnetwork.com. DVRs come standard with the DishDVR Advantage Package and the HD/DVR receiver, the ViP622, is free to new customers.

Courtesy of ARAcontent